Blogging for profit?
I would rather off it
MARYSVILLE 5/11/02 (YSN) -- The beginning of the end of blogging as a meaningful endeavour is clearly evident in this WIred article.
When a paragraph such as this appears, one can be sure that corporate claws are reaching out to exploit it. Simplicity vanishes. Slickness slies in and a sales at twice the price is planned for Staples.
"Indeed," the Wired piece goes, "it was important to Macromedia that its blogs seemed true, that readers perceived them as the thoughts of very helpful community managers instead of corporate shills. If the effort felt disingenuous, like the company was merely jumping on the blogwagon, it could have backfired."
So typical of business thinking: seeming to be true, is just as good of not better than actaully being true."
I would rather off it
MARYSVILLE 5/11/02 (YSN) -- The beginning of the end of blogging as a meaningful endeavour is clearly evident in this WIred article.
When a paragraph such as this appears, one can be sure that corporate claws are reaching out to exploit it. Simplicity vanishes. Slickness slies in and a sales at twice the price is planned for Staples.
"Indeed," the Wired piece goes, "it was important to Macromedia that its blogs seemed true, that readers perceived them as the thoughts of very helpful community managers instead of corporate shills. If the effort felt disingenuous, like the company was merely jumping on the blogwagon, it could have backfired."
So typical of business thinking: seeming to be true, is just as good of not better than actaully being true."
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